WHY IS A FIVE-YEAR-OLD MACHINE STILL SO POPULAR?
The Xbox 360 S enjoyed an unrivalled launch in the UK last week, with sales monitor GfK Chart-Track stating that the machine has “achieved the biggest launch in the UK for a ‘revised’ home console”.
The slimmer, smaller Xbox was launched on Friday carrying an RRP of £199.99 and promptly sold out in numerous high streets, with queues forming everywhere it was available.
“[The Xbox 360 S] surpasses the launches of both PS2 Slim and PS3 Slim and recording over two days around the same as the original Xbox 360’s launch sales total back in week 48, 2005,”GfK Chart-Track added.
Even the PS3 Slim’s magical launch could only muster 40,000 units in the first week the machine was available.
So, just what is it that has made the Xbox 360 S so hugely attractive to so many?
Well, it’s quieter, smaller and has wifi out of the box, for a start.
It’s also shinier – literally – which is never a bad thing with new tech launches.
It has a hard drive more than twice the size of the Xbox Elite – a whopping 250gb, more than enough room to store movies, music and all the latest games on. What’s more it is ‘Kinect Ready’ so gamers will be able to use the new motion-sensing hands free controller that has voice recognition so you can turn the console off without moving from your seat. See previous blog for more about Kinect.
Plus, the original Xbox 360 is five years old already (the entire lifetime of most old gen consoles), meaning many will want to upgrade to a newer model and, with the price being no different from the old Elite model, this was bound to cause a stir on release.
But the magic behind its launch success is down to a much more simple factor than shiny, under-the-hood specifications. It’s a matter of the 360’s incredible games catalogue and the proven quality which has seen it dominate core gaming for half a decade.
The Xbox 360 S is the daddy of all gaming consoles and that’s not something that is about to change in a hurry.
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